Start With Why

Title: Start With Why
Writers : Simon Sinek
Published: 2009
Genre: Non-fiction
My Rating: 2 on 5

Like many others, I picked up this book after watching Simon Sinek’s TED talk. The 20-minutes talk had me hooked and I wanted to read more about the Golden Circle. Simon extends his talk to a full fledged book (or is it the other way around?) and builds on the essence of his talk: start with why.

Simon gives many examples of companies (and people) who have a clear definition of why they exist and how they went on to achieve success. He also gives examples of how companies lost their definition and fell off the wagon. We hear about Apple and Steve Jobs (repeated so many times that it hurts) and why Apple is so successful because they know why they exist (to break away from the tradition). Simon also talks about Martin Luther King and how he was able to influence such a large population to follow him – with a clear sense of why he was doing it. The Golden Circle is explained well in the book – start from why and then how you are going to achieve that and then the what part of it.

The first few chapters are really interesting. This is where I introspected and wondered about “my why”. I was looking forward to more such insights in the coming chapters, but sadly, they were more or less a repitition. Simon goes on and on and on about the same things: Apple, Martin Luther King and it gets well, repititive. The writing style is more like talking and that does not make it a good read. Simon could have easily chopped off half the book without losing any message.

Bottom line: Ditch the book and watch the video.


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